How To Build And Nurture Your SOI For More Referrals

How To Build And Nurture Your SOI For More Referrals - Agent Operations - Real Estate Marketing - Realtor Marketing

In real estate, your clients are your lifeline to success. Without them, your business doesn’t grow, and your goals can’t be achieved. Whether you’re just starting out or you have been in the real estate business for years, it’s important to build your SOI, nurture it, and continue to help it grow.

Your SOI is one of the main ways to obtain referrals, which not only means more deals closed and more money in your pocket, but it proves that you’re a trusted expert and real estate agent in your area. Let’s dive into a few tips for building your SOI and how they can help you gain more referrals.

Promote Your Brand On Social Media

Nowadays, everyone is on social media, and you should be, too! Build a solid brand to promote yourself and your business that allows you to stand out on social media. You’ll want to post regularly about your business, but also take time to talk about yourself, your hobbies, your favorite things, and more! Sharing more about yourself will help your SOI and potential clients relate to you and want to work with you.

Lean On Your SOI For Reviews

Nothing gets more people to trust you than reviews from people who have worked with you. People want to feel like they’re more than just a number, and hearing about other people’s experiences working with you is huge when it comes to choosing a real estate agent. While some things can be out of your control and lead to bumps along the way, take time to get to know your clients and their dreams and goals throughout the process to ensure a positive experience and a positive review. 

Follow Up/Keep In Touch

Checking in with your clients after their home sale is a great way to go the extra mile and see if they need anything. You never know when a client might need a referral for something, and being able to help them with one more thing will really help them remember you if someone they know is looking to buy or sell. Also, make sure to have a touch program in place after they close so you can reach out to them throughout the year about client events, market updates, and more. Not only does it allow you to keep in touch with them, but it further proves your value and expertise. 

Connect With Your Community

People love hearing about the best places to get a cup of coffee or the newest restaurants in the area, so take time to get out in the community. It will help people who are new to the area see what exciting things are happening and show that you’re a trusted expert in the area. It’s also an excellent opportunity for you to network with local businesses, which could lead to more referrals down the road. 

When it comes down to it, you should always be making connections and nurturing your SOI for more referrals. If you need more suggestions on building your SOI, we would love to see how we can help! Reach out to us anytime by sending us a message here!

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