In our last blog, we discussed the newest LinkedIn algorithm updates. For this blog, we wanted to discuss some of the best tried and true LinkedIn practices for your business.
Many businesses see LinkedIn as a social media platform for job seekers and professionals, but it can also be an excellent tool for connecting with your audience, strengthening your overall brand image, and standing out from other competitors.
Here are a few of the best practices to incorporate into your company page and make the most out of your presence on LinkedIn.
Complete Company Page Details
Having a fully completed, in-depth profile will not only help users learn what your company is all about but also help more users find your page, earning you more followers and shares. Make sure to provide as much information as possible and take the time to fill out every detail, even the ones that aren’t required, to ensure you have a complete profile.
Keep Images and Logos Updated
The images and logos on your page are important because they visually introduce your company to anyone who visits it. Keeping your images and logos updated to match your latest branding and marketing will boost awareness and help others find your brand.
Consider updating your marketing and imagery to embrace the seasons or upcoming holidays for a fun twist!
Share Content & Engage
Posting consistently to your page at least once a week will help keep it relevant and inform people about new products, upcoming events, and more. LinkedIn provides a Content Suggestions tool where you can look at topics and content your audience is already engaging in to see what posts would work best on your page (or you can reach out to your friends at Agent Operations to share content for you 😊).
In addition, make sure you engage with users who comment on your posts and take the time to like and comment on theirs. These simple steps will remind them that there are humans behind your brand.
Involve Your Employees
Your employees are your biggest cheerleaders and the best people to advocate for your brand, so involve them whenever possible! Involving employees will help humanize your brand and make people see how great it is to work for or with you. Encourage employees to engage with your page and posts and list the company as their employer to help bring more traffic to your page.
If used correctly, LinkedIn can be a valuable social media platform for targeting more customers and growing your brand. If you need help navigating the ins and outs of LinkedIn or want to start incorporating it into your marketing, reach out to us or schedule a 30-minute meeting with us here!
