Social media: Whether you love it or hate it, the truth is, it’s not going anywhere anytime soon. While it’s a great way to connect with family members and old friends, it’s also an excellent way for real estate agents to promote their business and get more leads.
Contrary to popular belief, social media doesn’t have to be time-consuming or difficult. Consistently posting a few times a week will bring more people to your pages and allow you to reach a larger audience. With the right strategy and the right people in your corner, you can easily set yourself up for success!
Let’s dive into a few tips to get you started!
Update Your Profiles
Without a profile, people won’t be able to find you or know how to contact you. Take some time to update all of your social media profiles with your contact details, address, website, and profile picture. Keeping your profiles and bios the same across all of your platforms is a great way to keep your brand consistent and top-of-mind.
Pro tip: While Google My Business isn’t a typical social media platform, you should also set up and update your profile there! Google is a popular search engine that many people use to search for recommendations, so you’re missing out on potential leads by not having an updated profile.
Show Off Your 5-Star Reviews
Real estate is primarily based on referrals, so reviews (especially 5-star reviews) are crucial when deciding who to work with. Posting your 5-star reviews on social media is a great way to allow potential clients to see the service they’ll get by working with you, and it’s also an easy social media post for you! All you have to do is copy and paste the text or screenshot the review, and you’re good to go!
Schedule Out Content
Do you have an hour or two to spare in between appointments? That’s all the time you need to schedule out your content! Facebook and Instagram are connected, so you can use Meta Business Suite to schedule the same posts across both platforms.
Pro tip: Get into a habit of setting aside some time on the same day each week to schedule out your posts. Even if you need to add it to your calendar as an appointment so you know not to book anything for that time. This way, you’re making the time to do it, and you can mark it off your to-do list each week!
Use Video To Promote Listings
We get it; many real estate agents don’t love using video, but it’s a great way to break up your regular postings and share a variety of posts! Taking a video of a quick walkthrough of a new listing or going live on Facebook or Instagram during an open house is a great way to promote your listings and set yourself apart from other agents.
If you’re not interested in adding another thing to your list and want someone to handle it for you, we’ve got you! We offer social media services, including internet and social media audits, business profile creation, branded social card templates, and more! Are you interested in getting started? Schedule a 30-minute call with us! We would love to learn more about you and how we can help promote you online!
