The real estate market is constantly changing, but one thing has always remained constant: listings are the name of the game. With recent changes in the real estate world and interest rates declining, many real estate agents are focusing more on listings than ever before, making the competition greater than ever!
So, how do we get these coveted listings? By doing the one thing you’ve probably been doing all along: building relationships! Real estate is more than just listing a home and collecting a paycheck; it takes communicating and engaging with others to cultivate relationships and grow your business.
Let’s explore a few ways to connect with others and build relationships below (and no, we’re not talking about cold-calling!)
Engaging With The Community
One of the main ways to meet people organically is to get out in the community. Not only will you see people while you’re out and about, but you can connect with local businesses and organizations that you could work with in the future. Many cities have monthly markets where you could set up a booth to enhance your brand visibility and connect with others in the community. This also will establish you as an active member of the community and allow others to see you as a community expert.
Being Active On Social Media
When we say “active,” we don’t just mean posting about your recent sales and new listings. While this is important for your business’s overall success, social media is also an excellent platform for posting content people can relate to. To connect with potential clients, you want to post about things they care about, like new restaurant openings, fun local events, or upcoming sporting events. And, while we’re sure you’re tired of hearing this, posting videos or stories is the way to go (especially because many agents still aren’t doing it as often as they should!)
Remember that when you post something on social media, if someone comments or shares your post, respond to them or acknowledge their share. Not only is it good business practice, but it will also allow more people to see your posts!
Monthly Email Campaigns
Once a deal has closed, you want to stay connected with your clients, and sending out an email campaign monthly to your past clients is a great way to do that! Email campaigns allow you to let people know what’s going on in the area, and you can boast about your success, too! You want your clients to be clients for life, so reaching out to them as often as possible will help you stay top of mind.
And there you have it…three easy ways to connect with others and generate listings! If you have questions or need help with marketing materials for all of your amazing new listings, reach out to us or schedule a 30-minute call with us! We would love to provide our expertise and help beautify your listings!
