With an ever-changing market and an industry full of real estate agents, it’s important now more than ever to stand out against your competition. Many real estate agents might post on social media to stay connected, but many aren’t going the extra mile with blogs.
Let’s dive into the importance of incorporating blogs into your marketing plan in the current market.
Provide Value
Blogs can provide value to your clients about topics they might be looking for information on, such as the current market, mortgage rates, home improvement tips, and more. It can be challenging to find accurate information online, so getting information directly from a real estate agent answers any questions they have. Not only do they get the information they need, but it makes them trust you as a real estate agent.
Show Your Experience
Along with providing value and trust, blogs allow you to show how experienced you are as an agent. In an ever-changing real estate industry where you never know what will happen, having experience goes a long way compared to real estate agents who are newer to the industry.
Keep Clients Informed
Blogs don’t have to be all business. Keep clients informed of events and the newest restaurants and businesses in your city or town. People love to be in the know, and informing them of things happening in the community shows you’re involved and connected.
Promote Your Business
Writing blogs about a new listing is a great way to get your listings out there and promote them. Not only do buyers like reading about your new listings, but sellers love to see you taking an extra step to promote their listings. You can also use blogs as a way to talk about things going on with you and your company, such as new team members, awards, upcoming client events, and more!
Don’t have time to write your own blogs? We can help! We would love to help you with marketing strategies to take your business to the next level! Reach out to us here.
