Social media has become an integral part of our lives for quite some time now. With the increasing amount of time people spend online, it has had a significant impact on various aspects of our daily routines. As more activities shift to the digital realm, social media's role has become even more crucial. A survey conducted by The Close, a respected real estate research resource, revealed that social...
Search engine optimization, or SEO, is all about increasing your site’s visibility in search engines. The more people who see your website and its content, the more likely you are to gain the attention of potential and existing customers. SEO is another sales lead tool to help you find serious buyers, sellers, and investors in need of your knowledge and expertise. How Does SEO Work? Search...
Eye-catching graphics will work wonders for your social media channels and your real estate business! At Agent Operations, we call them Social Cards, and they’re designed to draw in your audience, keep you at the top of prospects’ minds, and share your real estate wisdom and expertise. And in this blog, we’re sharing how YOU can create them. Create a Series of Reusable Templates To...
As a real estate agent, you need an email newsletter. Why, you ask? We’ll tell you why! Why Email Marketing Is So Powerful Email marketing is the most effective way for real estate agents to cut through the noise and speak directly to your clients and sphere of influence. It’s an effective marketing tool to communicate with subscribers at every stage of the customer journey. It’s also...
For small businesses and real estate professionals, having an online presence matters. Actually, it’s one of the most important tools you have at your disposal. Saying this probably creates one big question — why? Why are websites crucial for real estate agents? Creating an in-depth and multi-faceted online presence is a great way to naturally attract people in your target market. Real estate is a...
I was once told that “all websites are blogs.” If you’re like me, you’re probably sputtering and thinking, “yeah, right, who is this crazy person?” But, if you break it down, blogs are the sharing of written, informative content, and isn’t that what you have on your website? From information on how you help buyers or sellers to neighborhood research, the content on your website could be...
Sometimes social media is straightforward and manageable, and other times it’s complex. But become a social media pro as a real estate agent by avoiding these ten common social media mistakes. Mistake #1: Only Posting Listings Your social media shouldn’t just be about listings; otherwise, your followers will get bored if you don’t offer valuable content. Followers will also unfollow if...
Your website is the core of your real estate marketing strategy. It’s a living, breathing representation of your business that, if created and managed properly, will generate subscribers and leads while you prospect, work with buyers and sellers, and close deals. But, it’s not something you can “put on a shelf.” Your website needs regular content that fits your ideal client, niche market,...
We received a question from a client, and it's incredibly relevant and important, so I wanted to share it here. It's summed up by the idea of "How do you know you're getting the best value for the money you spend on a Social Media Manager for your real estate business?" Great question. Below, I've compiled 23 questions directly related to social media for real estate that are crucial to ask when...
Less paper ≥ more paper, right? We love the fame that digital business cards (aka electronic business cards) are getting these days. Fresh off Ninja training, a client ordered hers, and it reminded us of how cool and versatile they really are! Save them on your phone. Share them. Bluetooth them. Upload them. Facebook, Instagram, Snapchat, or LinkedIn them. Add custom promos or ask for...