As a real estate professional new to the industry, marketing your business and brand can seem daunting when you start out. And yes, real estate marketing is complex and involves several levels of strategy across several platforms, but the results are unparalleled. From monthly email newsletters to property marketing campaigns to a strong presence on social media, a successful real estate marketing plan...
The real estate market has always been a competitive industry, but in the current digital age, standing out as a trusted authority can be a daunting task. For this reason, it’s a necessity for real estate professionals to incorporate a strong digital marketing strategy into their business plans. Digital marketing can be an incredibly powerful tool that can skyrocket your sales, boost incoming...
In real estate, it’s important to make connections with anyone and everyone. You never know when someone might be looking to buy or sell their home or know someone else who might. One of the easiest ways to connect is through marketing and social media. Being consistent in both will keep your name top of mind when the topic of real estate comes up. Let’s dive into our guide to making connections...
Social media continues to be an important platform in the real estate industry. It allows you to promote yourself and your business to an audience that you otherwise wouldn’t have been able to reach. Chances are you’re probably utilizing Facebook for your business, but have you branched out into Instagram yet? Instagram reaches a younger audience and is an excellent platform for promoting...
In the current real estate market, almost all buyers (96%) are using online tools in their home searches, according to the National Association of Realtors®. The NAR also reported that for 47% of buyers, the very first step they took in their home-buying process was to look online at properties for sale, with only 18% contacting real estate agents first. So, what does this tell us? If you aren’t...
Open houses are becoming more and more popular in today’s market. Whether you have a fantastic listing in a hot up-and-coming neighborhood or a listing that has been on the market for a while, and you’re trying to attract new business, open houses are great ways to promote your listings. However, you can’t just expect to include the open house date & time in MLS and call it a day; you have to...
Visibility is one of the most critical factors in the success of a real estate business. Whether you’re hosting local events, volunteering in your community, or investing in countless open houses to get in front of new clients, we can all agree that it takes a lot to become known in the real estate world. And while digital marketing takes a real estate business to an entirely new level, visibility is...
While we’re still currently enjoying spring, school will be out soon, which means summer is just around the corner! Summertime is a great time to pull out all the stops and stand out against the competition. Let’s look at some hot marketing ideas to help promote your business this summer! Get Involved During the summer, there are a lot of local festivals, fairs, and fun events. Get...
Did you know that, according to the National Association of Realtors®, 47% of buyers in 2022 first looked at properties for sale online as they began their home search? Or that nearly all home buyers (96%) used online tools at some point in their home buying process? These figures from the NAR highlight the significance of real estate marketing and getting your listings in front of potential...
If you want to gain more clients in a specific area, real estate farming is the way to go. When it comes to farming, there are many different techniques, but the most popular method is sending mailers. Even in the digital age that we’re currently in, farming is still a popular and effective way to build your database. Let’s dive into farming, how it works, and how it can help you increase your...