As much as we don’t want to admit it or hate doing it, lead generation is essential in real estate. You can’t just expect business to always fall into your lap; you have to put the work in to make it happen! We know what you’re thinking: ”I hate cold-calling. It’s the worst.” or “But, no one door knocks anymore.” However, when we talk about ‘lead generation,’ we’re not necessarily...
With the changing market, it’s important now more than ever to focus on your past/current clients to help you stay afloat. They are more inclined to refer business to you because they have worked with you before and know you will take good care of their friends and family. Here are a few ways for you to keep in touch with your clients and keep your name top of mind. Reach Out To Them On...
Acknowledging the current market changes in your sphere of influence is essential. Here are a few ideas for social posts to your clients and network: The wind is shifting, folks! It’s hard not to notice changes in the real estate market. Interest rates are on the rise, with another hike predicted. We have all seen and heard the tales of homes going $300k over asking with 40 offers. So, in...
Looking to take your engagement with your clients, fans, and network to new heights? Along with the Social Media program that Agent Operations provides, check out these fresh and effective strategies: FACEBOOK: Prompt and Consistent Communication: Be active and responsive to comments and messages. Show that you value their input and take the time to address their questions and concerns. Amplify...
Marketing and technology are a lot like the real estate industry — there are new developments and techniques being added constantly. It can be hard to keep up with the latest changes, so in this latest segment, we’ll be keeping a list of the latest and greatest and how you can use them to elevate your marketing skills to set yourself apart from the competition. LinkedIn Campaign Manager The...
Fall is here, which means the holidays are approaching, and it’s an opportunity to put out some fun, themed content! Take advantage of the themes as a way to celebrate the time of year. If you’re at a loss for what to create, here are four paranormal ideas to take your real estate business to the next level! Buahahahaha! Create a Halloween Themed Social Media Contest Everyone’s on social...
Real estate marketing can be confusing and overwhelming, but it doesn’t have to be! We’re sharing five crucial strategies for your real estate marketing to generate leads and be successful. Define Your Audience Before creating and posting your content for prospective clients, you need to know who you’re talking to. Take the time to define who your ideal audience is. Is there a particular...
Social media has become an integral part of our lives for quite some time now. With the increasing amount of time people spend online, it has had a significant impact on various aspects of our daily routines. As more activities shift to the digital realm, social media's role has become even more crucial. A survey conducted by The Close, a respected real estate research resource, revealed that social...
Search engine optimization, or SEO, is all about increasing your site’s visibility in search engines. The more people who see your website and its content, the more likely you are to gain the attention of potential and existing customers. SEO is another sales lead tool to help you find serious buyers, sellers, and investors in need of your knowledge and expertise. How Does SEO Work? Search...
Eye-catching graphics will work wonders for your social media channels and your real estate business! At Agent Operations, we call them Social Cards, and they’re designed to draw in your audience, keep you at the top of prospects’ minds, and share your real estate wisdom and expertise. And in this blog, we’re sharing how YOU can create them. Create a Series of Reusable Templates To...