Now that you’ve considered your strengths, weaknesses, opportunities, and threats and taken a deep dive into the good and bad of the last year, it’s time to start planning what you want to accomplish in the upcoming new year. Where do you start? Well, you’re not quite ready to begin coming up with marketing strategies and business tactics to make it a great year, but you can come up with goals and a...
The end of the year is always a time for reflection and a time to look ahead at the upcoming year. You may be considering resolutions and personal goals for the new year, but you should also be reviewing your business model, strategy, and goals from the year we are leaving behind. Consider the areas you did well in, where you could see improvement, how you would like to expand, and something you’d like...
Real estate marketing can be confusing and overwhelming, but it doesn’t have to be! We’re sharing five crucial strategies for your real estate marketing to generate leads and be successful. Define Your Audience Before creating and posting your content for prospective clients, you need to know who you’re talking to. Take the time to define who your ideal audience is. Is there a particular...
Mission and vision statements are the core of any business, but it’s often an overlooked step in the real estate industry. As marketers, we always ask clients about their mission and vision statements to make sure anything we write and create on their behalf keeps those ideals and goals in mind. Often, we find that our clients don’t have one or don’t know how to write one. If you fall into that...