In the real estate world, marketing is essential to connect buyers and sellers. However, residential and commercial real estate marketing requires different approaches due to their unique audiences, goals, and property types. Understanding these differences is crucial for developing tailored, effective marketing strategies to ensure your properties reach the right audience. Let’s dive into the...
When it comes to marketing a listing online, there are many different ways to promote the property. From social media and email campaigns to postcards and flyers, it can be difficult to make sure you’re hitting all of the platforms to ensure the listing is being seen by different audiences. Of course, if you’re spending money on multiple marketing techniques, you want to make sure your marketing...
It’s crucial to get crystal clear about your marketing and about your marketing message. Ask yourself these three questions to make sure your real estate marketing is on point: Do your customers actually KNOW what you’re selling?hint: it’s not only real estate… Do your customers know what problems you solve for them?hint: you are the guide. Do your customers understand how they can...
Selecting the right image to convey your message and capture the attention of your target market can make or break your marketing piece or online profile. 84 percent of all marketing communications are visual, whether it be a listing package, social post or even a professional photo for your online profile. Tailoring your image to fit the message you are trying to convey can be tricky. For example,...
In today's fiercely competitive online mediums, there's no shortage of potential ways to market real estate. However, like any other online marketing discipline, getting in front of the right customers is more and more difficult. As real estate agents and homeowners realize their steep uphill battle, they turn to professionals to assist them in this highly complex and convoluted field of online...
There are many effective ways to connect with your sphere of influence, but you must have a plan. Today we’re sharing the Agent Operations’ 3-Point SOI Communication Plan: Send something every month to your sphere of influence. It can be an email newsletter, a hand-written card, a print newsletter, holiday cards, or whatever you enjoy sending. Just make sure it goes out each month like...