In 2024, the success of your real estate business lies in high-quality marketing, particularly your website. With the majority of homebuyers utilizing the Internet in some capacity during their home search, digital marketing has never been more important for real estate agents and brokerages. As a skilled professional in this industry, a well-branded website can offer incredible opportunities, from...
In 2022, 95% of homebuyers used the internet to search for their future home, with 51% finding the home they purchased online, according to the National Association of REALTORS®’s 2022 Buyers and Sellers Generational Trends Report. That’s why having a strong website that works for you and not against you is an absolute necessity for anyone in the real estate industry. With the majority...
For small businesses and real estate professionals, having an online presence matters. Actually, it’s one of the most important tools you have at your disposal. Saying this probably creates one big question — why? Why are websites crucial for real estate agents? Creating an in-depth and multi-faceted online presence is a great way to naturally attract people in your target market. Real estate is a...
Real estate is a vast market and a leading career in the workforce, but it can be a tough market to crack. Pick a city, and you’ll find thousands of real estate agents serving the area. That oversaturation can make it difficult to find and keep clients, especially as the industry changes. The key to being successful? Be different! Check out how real estate agents and brokerages can differentiate...
Your website is the core of your real estate marketing strategy. It’s a living, breathing representation of your business that, if created and managed properly, will generate subscribers and leads while you prospect, work with buyers and sellers, and close deals. But, it’s not something you can “put on a shelf.” Your website needs regular content that fits your ideal client, niche market,...