In 2022, 95% of homebuyers used the internet to search for their future home, with 51% finding the home they purchased online, according to the National Association of REALTORS®’s 2022 Buyers and Sellers Generational Trends Report. That’s why having a strong website that works for you and not against you is an absolute necessity for anyone in the real estate industry.
With the majority of the home-buying search happening online, it’s imperative for real estate agents to master their online branding and digital marketing strategies. Attract more quality leads and watch your online presence thrive by implementing the following marketing tools and tips.
Begin with an SEO Audit
The first step in figuring out where you’re going is to find out where you are. And a Search Engine Optimization (SEO) audit is just the thing to analyze your website and how you can make improvements. As a part of our full-service marketing, our marketing experts use an SEO audit to investigate these areas:
- Usability
- Inbound and Outbound Links
- Quality and Consistency of Content
- Branding
- Keywords
Optimize Your Website
An agent’s website is basically their calling card – containing pertinent contact details, showcasing featured listings, providing a wealth of information for buyers and sellers, and more. While it can be a daunting and time-consuming task to undertake alone, seeking out the help of marketing professionals can let real estate agents do what they do best, while the marketing does the rest.
Does your website convey the quality of your expertise? Take a look at these samples and discover if a refurbished website will skyrocket your sales!
Include Your Site On Relevant Directories
Trustworthiness is the most important quality of a real estate agent. And while the majority of the home-buying search is occurring online, it can take time to ensure that trust is coming across to prospective buyers. One great way to enhance your brand’s reputation online is through consistent marketing on authority websites. Google My Business, Zillow, Trulia, and Realtor.com are all fantastic examples of authority sites that buyers use and trust to find their dream homes. Not only will a profile on these sites show buyers the quality and recognition of your brand, but it will also help your name rank better in Google search results.
Digital marketing never sleeps – constantly generating leads, improving your reputation, and making you a prominent figure in the industry. Let the marketing work for you at Agent Operations so you can focus on what you do best and leave the rest to us!
