If you’re new to the real estate game, any agent will tell you that lead generation is the key to success in the real estate industry. When you close a deal, you always want to have a few leads lined up so you know where your next deal will be. As a new agent in the industry, you might not have a padded pipeline like other experienced agents do, but there are a few lead generation tips you can incorporate into your business plan to get started. Let’s dive in!
Connect With Your SOI
First and foremost, let your sphere of influence know you’re in real estate. You want as many people as possible to know you’re in real estate because you never know when someone will want to buy, sell, or invest. It would also be a great idea to post something on your social media pages because people can share your posts, so even more people will be aware of your new career in real estate.
Develop A Direct Mail Campaign
Creating a direct mail campaign with a series of postcards is a great way to introduce yourself as a real estate agent to your neighborhood or a target neighborhood. If you’re hosting an event or an open house, this is a great way to invite people to the event and get some face time with them. Postcards are also fantastic for showing your value and letting people know you know what you’re talking about. Each postcard should include a call to action with your contact information, which should be easily visible so people can get a hold of you if they have questions.
Attend Local Events
There are over 1.5 million real estate agents in the United States, so getting face time with potential clients will make it easier for them to remember you when they need an agent. Attending community events will allow you to meet people and show you care about the community you’re selling in. It’s also a fantastic opportunity to set up a booth and collect contact information from interested attendees.
Have A Solid Online Presence
Nowadays, everyone searches online for the things they need, so having a solid online presence is crucial. You never want people to have to dig for the information they need, so make sure all of your social media pages and online profiles state who you are and who you work for and include your contact information.
Getting started in real estate is no easy feat. It takes lots of patience, hard work, and perseverance to succeed. If you have questions about lead generation or marketing, reach out to us or schedule a 30-minute call with us! We would love to help you focus on your strengths while we handle the rest!
