While it seems like everything has gone digital, even business cards, they’re still necessary to have printed. And we’re about to share with you how to make one for yourself!
Why Business Cards Are Important
A business card is a device loaded with visual clues to be reminded that you sell real estate. They are the tangible card customers will hang on to in desks or wallets. They’re important because it’s a way to introduce yourself. Giving someone a business card will make you look like a professional real estate agent. As an Entrepreneur article says, “a business card is the first impression of your brand.” It communicates who you are and what you do, making it easy for people to understand what you do. It will also keep you in the front of the client’s mind. A business card will prompt customers to take action when they need a real estate agent.
Strategic Factory calls a business card a marketing tool. Because as Professional Connector explains, it can be used as a referral source if the design is impactful.
Another type of business card that you could benefit from is a digital business card. This has begun to gain popularity. A digital business card is a quick and easy way to share your information via social media, email, or text with potential clients. Usually, it contains a photo of you, your contact information, and some fun design elements like a slogan or other details from your brand.
What To Consider When Designing A Business Card
The most obvious consideration is how it’s going to look. Elements like words and font, the card’s weight, and the card’s feel are essential. And don’t forget the goals you want your business card to achieve. Do you want to inspire action? Do you want people to remember you? A different motivation for a real estate business card will create a different design. Lastly, always make sure it’s easy to read. This might sound extremely obvious, but it’s easy to forget it will be printed and won’t look the same as it is on screen.
How To Design A Business Card
The key elements to include on your real estate business card are:
- Name
- Company
- Current title
- Contact information
- Company logo
- Relevant social media handles
Seven Business Card Design Considerations
- Shape
Horizontal cards are most common, but portrait orientation could stand out more. Curved corners are an option if you don’t want crisp, clean corners.
- Size
The standard business dimensions are 3.5 inches by 2 inches. These dimensions are recommended because it makes it easier to store in wallets and business card holders.
- Design
Think about colors or designs that represent your industry. These colors will help people understand what you do. A freelance designer might have a fun, colorful design, while a lawyer will be classic and simple.
StatisicBrain discovered that people hold onto a color-filled business card compared to a plain white one. Color can create or decrease the impact on engagement.
- Logo
Utilize your logo when creating your real estate business card. It’s an excellent way for people to quickly and easily identify your brand. DesignHill recommends that your logo design is prominent on one side of your card.
- Text
Your company name should be followed by your first and last name, job title, and contact details.
- Typography
Legibility is crucial. If someone can’t read your card, they can’t contact you.
- Texture
People forget about this element once they’re done designing, but feel matters. So, consider your finish. Is it matte? Is it reflective? What matches your brand?
Before You Print
Here are a few reminders before you print your real estate business card:
- Ensure all elements are 5mm from the edge. This will prevent it from getting chopped off when the cards are cut.
- Borders can highlight trim errors, so be aware.
- Ensure words are large enough to read.
- Get a second pair of eyes to look at it. Sometimes we overlook simple mistakes since we’re used to staring at them for so long, and now our brain can’t see the apparent error.
Don’t forget to have fun! Your real estate business card should be something that represents you, your personality, and your job. Make it unique and make it yours. If you’re stuck or don’t know where to start, contact us! We’ll be happy to help create the business card your real estate clients reach for. Contact us at AgentOperations.net or reach out to us at (512) 400-2345.
