Google is the most popular search engine in the world, with nearly 92% of the global search engine market and 5.9 million searches per minute. While it might not be perfect, specialists are constantly making updates to enhance and improve the user experience. Let’s dive into a few of Google's newest updates below. Core Algorithm Update Google just announced a new “core update” aimed...
The beautiful fall season is a month for transitions, new beginnings, and celebrations of football, back-to-school, pumpkin spice, and everything nice! As a real estate professional, creating a captivating September marketing campaign across all platforms can seem daunting, but with a little help, you’ll be crafting compelling content for September and the months to come! From seasonal holidays like...
It’s crucial to get crystal clear about your marketing and about your marketing message. Ask yourself these three questions to make sure your real estate marketing is on point: Do your customers actually KNOW what you’re selling?hint: it’s not only real estate… Do your customers know what problems you solve for them?hint: you are the guide. Do your customers understand how they can...
To post or not to post on your real estate blog… It’s a question we get all the time here at Agent Operations. And the simple answer is “Yes. Yes, you should definitely post to your real estate blog!” When wielded correctly, your real estate blog is a very powerful marketing tool. Let’s take a look at the what, the why, and the how of blogging for real estate professionals: As a real...
There are many effective ways to connect with your sphere of influence, but you must have a plan. Today we’re sharing the Agent Operations’ 3-Point SOI Communication Plan: Send something every month to your sphere of influence. It can be an email newsletter, a hand-written card, a print newsletter, holiday cards, or whatever you enjoy sending. Just make sure it goes out each month like...