A fruitful spring season is upon us, bringing a more balanced real estate climate, rejuvenated buyers and sellers, and blossoming opportunities for real estate agents, brokers, and anyone involved in the real estate journey. From refreshed strategies to new avenues, there’s nothing to stop you from taking control of your marketing this season to make your business bloom.
So, how can you keep your real estate marketing fresh this spring? Let’s dive in.
Refreshed Social Media
Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are flush with potential spring buyers and sellers, so don’t let your profiles fall by the wayside. Like any good spring cleaning, give your personal and company social media profiles a once-over. Start with the platforms that are best for real estate marketing, update your cover and profile photos, consider a revamped logo, and ensure that your bio is up-to-date. Once your profiles are feeling fresh, it’s time to think about content! From market updates to local spring events, a strong social media strategy will include a variety of valuable content for your audience.
Remember, marketing is about establishing and maintaining a brand that people know and trust.
A Renewed Newsletter Effort
Do you have a monthly email newsletter or drip campaign that is in place to connect with new audiences and maintain relationships with your current sphere of influence? Then, you’re in a great position to renew your efforts and re-engage your readers this spring! Before jumping into a completely new design, instead, analyze what’s worked. Which emails had the best engagement? Which subject lines received the highest open rate? This data will give you an excellent direction for your spring marketing efforts. If you’re just starting out with email marketing for your real estate business or looking for high-quality, customized designs, content, and strategies for any marketing needs, schedule a coaching call with one of our marketing specialists.
An Optimized Website
A beautiful and appealing website is like a calling card for real estate professionals – home to high-value content, trustworthy reviews, exceptional listings, and working as a base to connect with new and existing clients. For a spring refresh of your website, consider cohesive branding across the board, optimized real estate keywords, revamped spring listings, neighborhood spotlights, and perhaps even a new logo!
It may seem like a scary time to invest in new marketing strategies, but there has never been a better time. Digital marketing is the best way to get your name, your brand, and your unparalleled skill in front of your buyers and sellers. But don’t agonize over creating social media templates, finding the right hashtags, and learning the ins and outs of website design – leave that to us! Focus on your strengths and we’ll handle the rest.
