It’s crucial to get crystal clear about your marketing and about your marketing message. Ask yourself these three questions to make sure your real estate marketing is on point: Do your customers actually KNOW what you’re selling?hint: it’s not only real estate… Do your customers know what problems you solve for them?hint: you are the guide. Do your customers understand how they can...
Beat your competitors by being compassionate to those you serve. Nothing can replace person-to-person relationships. Build relationships and consistently care about the well-being of your customers, and others will be inspired to work with you. Have a real estate marketing question? Reach out to our Team...
Testimonials should show what the buyer or seller client was struggling with and what their life looks like now after overcoming difficulty. You, as the agent, were their guide, helping them to navigate rough waters to ultimate success. Make sure to request and collect testimonials intentionally, with the purpose of demonstrating how you help your customers. When your clients are the heroes of their...
Today, we're covering high-impact, low-cost marketing tactics. Two of the most effective marketing tactics include getting client reviews and taking a photo with your clients at closing. Think of reviews, testimonials, and photos with clients as marketing GOLD. There are many marketing choices out there, and these are some of our top recommendations. And they're among the least expensive! What's more?...
It’s the $64,000 question… How do you create a compelling and conversational email nurture (aka “drip”) campaign to get a buyer or seller lead from first interest to “ready to roll”? It’s ALL about the details. Don’t be just any agent. Be THE agent. Educate. Teach a helpful skill or share high-value information. In practice: You’ve got a list of leads on an auto-drip who may...
There are many effective ways to connect with your sphere of influence, but you must have a plan. Today we’re sharing the Agent Operations’ 3-Point SOI Communication Plan: Send something every month to your sphere of influence. It can be an email newsletter, a hand-written card, a print newsletter, holiday cards, or whatever you enjoy sending. Just make sure it goes out each month like...