The real estate market has always been a competitive industry, but in the current digital age, standing out as a trusted authority can be a daunting task. For this reason, it’s a necessity for real estate professionals to incorporate a strong digital marketing strategy into their business plans. Digital marketing can be an incredibly powerful tool that can skyrocket your sales, boost incoming...
In real estate, it’s important to make connections with anyone and everyone. You never know when someone might be looking to buy or sell their home or know someone else who might. One of the easiest ways to connect is through marketing and social media. Being consistent in both will keep your name top of mind when the topic of real estate comes up. Let’s dive into our guide to making connections...
This red-hot real estate summer market is all about boosting business, generating more leads, and building genuine relationships with your sphere of influence. However, these prospects aren’t going to fall into your lap. A strong portfolio of clients requires a lot of heavy lifting, but the rewards speak for themselves - an incredible network of loyal clients that will generate business for years to...
Social media is huge in the real estate industry. Not only does it provide an easy way to promote yourself and your business, but it’s a great way to reach a larger audience and get more leads. Being successful on social media is more than just posting success stories of your closed deals and talking about the current market; there are tips and tricks to staying top of mind and staying in front of...
Quality content, such as targeted email campaigns, branded property marketing, and strong social media strategies, can do wonders for marketing your real estate brokerage. However, crafting that much compelling content can quickly become overwhelming while simultaneously running a business. Let’s look at some of the most effective ways to create strong content that will reap results without losing...
It can be difficult to diversify and change up what you’re used to doing, but it might be necessary for our ever-changing real estate market. To stay ahead in this market, it’s important to develop new ideas and provide new services to build additional income and generate new leads. Let’s look at a few ways to expand your business and explore new opportunities. Investment...
Is a solid client base on your Christmas list? The upcoming holiday season can be a fantastic time to show gratitude to your current connections, reconnect with past clients, and reach out to new ones. Whether big or small, a token of your appreciation can go a long way. The key is simply authenticity. Appearing out of the woodwork and asking for a referral is not the route to success. Neither is...
So many real estate agents neglect “old school” marketing strategies that involve human contact. It’s easy to connect with people online, but nothing will replace that personal touch that comes from shaking hands and talking face to face. Going back to basics will create a connection that will set you apart from the competition. In-Person Appointments If a prospective client leaves you a...
The end of the year is always a time for reflection and a time to look ahead at the upcoming year. You may be considering resolutions and personal goals for the new year, but you should also be reviewing your business model, strategy, and goals from the year we are leaving behind. Consider the areas you did well in, where you could see improvement, how you would like to expand, and something you’d like...
If you’re investing time and money into real estate marketing, you want results. But you have to make sure you maximize your efforts to make your marketing stand out and create results. Here are some tips and tricks to maximize your real estate marketing. Stay in Contact A great place to start when trying to stay in contact with leads and clients is sending a monthly piece to them. It could be a...