Do you know the phrase “if you build it, they will come”? That’s the truth about lead generation. Simply having a website and social media accounts doesn’t mean you will automatically get leads from them. In fact, some of the leads you get might not be ready to buy or sell right away, and you might have to nurture them for a few weeks or months until they are ready. To get the most out of your...
Temperatures are warming up, flowers are blooming, and the spring real estate market is in full swing. Many buyers and sellers wait until spring to purchase or sell their homes, making it the perfect season for open houses! Lean into the beauty of the season with these open house tips that are sure to make your listing shine! Use The Weather To Your Advantage By now, you should have nice...
In the current market, inventory is low, leading many real estate agents to wonder if property marketing materials are still necessary. The answer is absolutely yes! Not only do you want your listings to stand out against the rest, but you also want your sellers to know you’re working hard to sell their home. Here at Agent Operations, we want to be your one-stop shop for all things marketing,...
Like most social media platforms, developers are constantly trying to make updates to keep platforms as user-friendly as possible and ensure a seamless user experience. The newest LinkedIn feed algorithm updates hope to do just that by changing how content is distributed, creating more engagement opportunities, and helping users connect more effectively. Let’s dive into the latest LinkedIn updates...
Google is the most popular search engine in the world, with nearly 92% of the global search engine market and 5.9 million searches per minute. While it might not be perfect, specialists are constantly making updates to enhance and improve the user experience. Let’s dive into a few of Google's newest updates below. Core Algorithm Update Google just announced a new “core update” aimed...
In a digital world where social media is the name of the game, real estate professionals are trying to find ways to stand out, connect with others, and drive traffic to their social media pages. While tagging people and companies on any social media platform is a way to notify them that you’re talking about them online, tagging offers many other benefits, especially on Facebook. Let’s look at...
Creating the perfect property listing is every agent’s goal, but it’s often not as easy as it seems. Just like any other real estate marketing project, a property listing requires the culmination of several elements to capture the attention of potential buyers. Every listing has a unique story to tell, but it can be challenging to find the right words that bring it to life. So, how can you...
Video marketing is one of the most effective strategies for real estate agents to communicate information and engage clients in a compelling way. Unfortunately, real estate videos are sorely underutilized. Creating high-quality videos can seem too technical and out of reach for many agents starting out. For more seasoned professionals, videography can be a time-consuming endeavor that ultimately takes too...
There’s no denying that social media has incredible potential for real estate professionals, serving as a prominent platform to prospect and engage with new leads efficiently. Despite this, many real estate agents struggle to see any growth on their social channels. The culprit of this? Time and effort. When treated as a passive marketing strategy, social media won’t show the return...
There is always a slow season for real estate - a season where agents must face new challenges and, most importantly, a choice to take their image to a new level. For any agent or brokerage, public image is the most vital factor in their success, and the most successful ones ensure that they are recognized as trustworthy, reputable, and an authority in their market. While we are entering a new...