As a real estate professional new to the industry, marketing your business and brand can seem daunting when you start out. And yes, real estate marketing is complex and involves several levels of strategy across several platforms, but the results are unparalleled. From monthly email newsletters to property marketing campaigns to a strong presence on social media, a successful real estate marketing plan...
Not hearing back from a client you’re actively working with can make you question everything you’re doing, but it doesn’t mean your relationship with them needs to be over for good. We’ve all had situations where you’re working with a client and think it’s going great, only for them not to call you back or not show up to a showing (after you reminded them of the day and time a million...
In real estate, your clients are your lifeline to success. Without them, your business doesn’t grow, and your goals can’t be achieved. Whether you’re just starting out or you have been in the real estate business for years, it’s important to build your SOI, nurture it, and continue to help it grow. Your SOI is one of the main ways to obtain referrals, which not only means more deals closed and...
We’re excited to welcome Jillian Lucia to our team as a Content Marketing Coordinator! With a background in animated filmmaking, Jillian brings a detail-oriented storytelling perspective to all her marketing content. While her love for design and branding shines strong, her passion lies in telling the story of her clients in their unique voices. Jillian lived on a sailboat as a child and...
Social media has become an integral part of our lives for quite some time now. With the increasing amount of time people spend online, it has had a significant impact on various aspects of our daily routines. As more activities shift to the digital realm, social media's role has become even more crucial. A survey conducted by The Close, a respected real estate research resource, revealed that social...
It’s crucial to get crystal clear about your marketing and about your marketing message. Ask yourself these three questions to make sure your real estate marketing is on point: Do your customers actually KNOW what you’re selling?hint: it’s not only real estate… Do your customers know what problems you solve for them?hint: you are the guide. Do your customers understand how they can...