Niche Audiences are Powerful, Especially in Marketing Your Real Estate Business Taking the time to determine and target your ideal client niche audience is crucial, particularly when you want your marketing campaign to succeed. It's the first step, and it's one that is often overlooked. When you're working in a niche where you're an expert, you build rapport faster and convert leads more easily. Download...
The new year will be here before we know it, so it’s time to start planning your social media content calendars. If you’ve never created one before, it can be a little overwhelming, but luckily, we have some great tips for creating your calendar and sticking with it! If you don’t have time to create your calendar, no problem! Agent Operations offers social media services, and we would love to...
Videos = A Great Marketing Tool Videos are a great technique for marketing your real estate business, but a professional videographer can be expensive. Our recommendation? Use your phone!Download Our Free GuideIf you want to create a professional smartphone video, there are several tips you should know, and we cover them in this complimentary download. Simply fill out the short form...
With an ever-changing market and an industry full of real estate agents, it’s important now more than ever to stand out against your competition. Many real estate agents might post on social media to stay connected, but many aren’t going the extra mile with blogs. Let’s dive into the importance of incorporating blogs into your marketing plan in the current market. Provide Value Blogs can...
With the world of real estate constantly changing throughout the years, it will come as no surprise that its marketing strategies are also expected to shift in 2024. As we look to the new year, it’s key to anticipate these new real estate marketing trends and prepare our strategies, content, and business plans for an influx of evolving marketing in 2024. Real estate agents who proactively embrace these...
We’re nearing the end of fall and entering a new time of the year that is rich with opportunities for real estate agents - the holiday season! Whether you’re an avid community volunteer or looking to spruce up your marketing with holiday cheer, we have some fantastic tips, tricks, and ideas to help your holiday marketing strategies flourish this season. Don’t Go Generic With Thanksgiving...
As a real estate professional new to the industry, marketing your business and brand can seem daunting when you start out. And yes, real estate marketing is complex and involves several levels of strategy across several platforms, but the results are unparalleled. From monthly email newsletters to property marketing campaigns to a strong presence on social media, a successful real estate marketing plan...
Not hearing back from a client you’re actively working with can make you question everything you’re doing, but it doesn’t mean your relationship with them needs to be over for good. We’ve all had situations where you’re working with a client and think it’s going great, only for them not to call you back or not show up to a showing (after you reminded them of the day and time a million...
In real estate, your clients are your lifeline to success. Without them, your business doesn’t grow, and your goals can’t be achieved. Whether you’re just starting out or you have been in the real estate business for years, it’s important to build your SOI, nurture it, and continue to help it grow. Your SOI is one of the main ways to obtain referrals, which not only means more deals closed and...
In order to keep referrals coming in and your pipeline full, it’s important to show your clients some love. Client appreciation events are a great way to stay connected and show them you appreciate them for their business and continued referrals. Of course, event planning doesn’t come naturally to all real estate agents, so it’s important to know which events will be successful and not cost an...