Do you know the phrase “if you build it, they will come”? That’s the truth about lead generation. Simply having a website and social media accounts doesn’t mean you will automatically get leads from them. In fact, some of the leads you get might not be ready to buy or sell right away, and you might have to nurture them for a few weeks or months until they are ready. To get the most out of your...
When it comes to branding, you want to choose something that will help you stand out against the competition and portray your brand. With any good brand design, the colors you choose play an essential role in your overall branding, including your logo, website, business cards, and more. Real estate is a highly competitive industry, and there are many different brokerages out there, all with...
In this day and age, we are constantly on our phones. Whether we’re scrolling aimlessly through social media or searching for something online, everything is right at our fingertips, and we don’t see that ending anytime soon. With that being said, it’s important to be active online. Let’s take a look at some numbers regarding social media and the internet from The National Association of...
Your website is the core of your real estate marketing strategy. It’s a living, breathing representation of your business that, if created and managed properly, will generate subscribers and leads while you prospect, work with buyers and sellers, and close deals. But, it’s not something you can “put on a shelf.” Your website needs regular content that fits your ideal client, niche market,...