Google is the most popular search engine in the world, with nearly 92% of the global search engine market and 5.9 million searches per minute. While it might not be perfect, specialists are constantly making updates to enhance and improve the user experience. Let’s dive into a few of Google's newest updates below. Core Algorithm Update Google just announced a new “core update” aimed...
In a digital world where social media is the name of the game, real estate professionals are trying to find ways to stand out, connect with others, and drive traffic to their social media pages. While tagging people and companies on any social media platform is a way to notify them that you’re talking about them online, tagging offers many other benefits, especially on Facebook. Let’s look at...
Creating the perfect property listing is every agent’s goal, but it’s often not as easy as it seems. Just like any other real estate marketing project, a property listing requires the culmination of several elements to capture the attention of potential buyers. Every listing has a unique story to tell, but it can be challenging to find the right words that bring it to life. So, how can you...
Video marketing is one of the most effective strategies for real estate agents to communicate information and engage clients in a compelling way. Unfortunately, real estate videos are sorely underutilized. Creating high-quality videos can seem too technical and out of reach for many agents starting out. For more seasoned professionals, videography can be a time-consuming endeavor that ultimately takes too...
There’s no denying that social media has incredible potential for real estate professionals, serving as a prominent platform to prospect and engage with new leads efficiently. Despite this, many real estate agents struggle to see any growth on their social channels. The culprit of this? Time and effort. When treated as a passive marketing strategy, social media won’t show the return...
There is always a slow season for real estate - a season where agents must face new challenges and, most importantly, a choice to take their image to a new level. For any agent or brokerage, public image is the most vital factor in their success, and the most successful ones ensure that they are recognized as trustworthy, reputable, and an authority in their market. While we are entering a new...
In the real estate world, loyalty is everything. Loyal clients are a real estate agent's most important commodity, especially in a winding market where trust is hard to garner. While repeat clients and referrals are paramount to an agent's success, gaining new leads is just as important and a process you can start to build right now. Digital marketing for real estate agents is no longer a luxury...
In 2024, the success of your real estate business lies in high-quality marketing, particularly your website. With the majority of homebuyers utilizing the Internet in some capacity during their home search, digital marketing has never been more important for real estate agents and brokerages. As a skilled professional in this industry, a well-branded website can offer incredible opportunities, from...
Winter is here! While most people eagerly await the arrival of snow days, cooler temperatures, and a joyful holiday season, for real estate agents, the winter season is notorious for slow sales, cold leads, and client hibernation. Many agents use this time to scale down on operations to prep for the chilly winter months, to their detriment. In fact, the winter season is prime time to scale UP your...
The real estate industry has never been more competitive and with new agents entering the market daily, it can be difficult to stand out from the crowd. And with rising home prices, it’s even more challenging to find qualified buyers and sellers ready to start their real estate journeys. With the new year quickly approaching, it’s time to take control of your real estate business. As a...