In 2022, 95% of homebuyers used the internet to search for their future home, with 51% finding the home they purchased online, according to the National Association of REALTORS®’s 2022 Buyers and Sellers Generational Trends Report. That’s why having a strong website that works for you and not against you is an absolute necessity for anyone in the real estate industry. With the majority...
As much as we don’t want to admit it or hate doing it, lead generation is essential in real estate. You can’t just expect business to always fall into your lap; you have to put the work in to make it happen! We know what you’re thinking: ”I hate cold-calling. It’s the worst.” or “But, no one door knocks anymore.” However, when we talk about ‘lead generation,’ we’re not necessarily...
Is a solid client base on your Christmas list? The upcoming holiday season can be a fantastic time to show gratitude to your current connections, reconnect with past clients, and reach out to new ones. Whether big or small, a token of your appreciation can go a long way. The key is simply authenticity. Appearing out of the woodwork and asking for a referral is not the route to success. Neither is...
Do you have a listing that has been sitting on the market for a while? Wondering what you can do to drum up some showings? Take a look at these 7 tips that could help: 1. Check Your Price With the constantly changing market, how is your price? Try pulling new comps and review this information with your sellers. When pulling comps, be sure to consider the price per square foot in the comps you pull....
In the fast-paced world of real estate, branding is one element that is often placed on the back burner as real estate professionals work tirelessly to maintain their success in today’s rapidly shifting market. As a REALTOR®, a real estate broker, or a brokerage, branding is an essential part of your success, giving a voice to your unique story and mission that will enhance your standing as a...
With the changing market, it’s important now more than ever to focus on your past/current clients to help you stay afloat. They are more inclined to refer business to you because they have worked with you before and know you will take good care of their friends and family. Here are a few ways for you to keep in touch with your clients and keep your name top of mind. Reach Out To Them On...
So many real estate agents neglect “old school” marketing strategies that involve human contact. It’s easy to connect with people online, but nothing will replace that personal touch that comes from shaking hands and talking face to face. Going back to basics will create a connection that will set you apart from the competition. In-Person Appointments If a prospective client leaves you a...
Acknowledging the current market changes in your sphere of influence is essential. Here are a few ideas for social posts to your clients and network: The wind is shifting, folks! It’s hard not to notice changes in the real estate market. Interest rates are on the rise, with another hike predicted. We have all seen and heard the tales of homes going $300k over asking with 40 offers. So, in...
Looking to take your engagement with your clients, fans, and network to new heights? Along with the Social Media program that Agent Operations provides, check out these fresh and effective strategies: FACEBOOK: Prompt and Consistent Communication: Be active and responsive to comments and messages. Show that you value their input and take the time to address their questions and concerns. Amplify...
Now that you’ve considered your strengths, weaknesses, opportunities, and threats and taken a deep dive into the good and bad of the last year, it’s time to start planning what you want to accomplish in the upcoming new year. Where do you start? Well, you’re not quite ready to begin coming up with marketing strategies and business tactics to make it a great year, but you can come up with goals and a...