In a crowded real estate market where agents are constantly trying to stand out, keeping your marketing on brand is the key to building client loyalty and staying top of mind. Your brand helps differentiate you from other real estate agents and tells the story of what your business does and what it stands for. While many think their brand is just a logo and colors, it’s so much more than that....
In the current market, inventory is low, leading many real estate agents to wonder if property marketing materials are still necessary. The answer is absolutely yes! Not only do you want your listings to stand out against the rest, but you also want your sellers to know you’re working hard to sell their home. Here at Agent Operations, we want to be your one-stop shop for all things marketing,...
In the current real estate market, almost all buyers (96%) are using online tools in their home searches, according to the National Association of Realtors®. The NAR also reported that for 47% of buyers, the very first step they took in their home-buying process was to look online at properties for sale, with only 18% contacting real estate agents first. So, what does this tell us? If you aren’t...
Open houses are becoming more and more popular in today’s market. Whether you have a fantastic listing in a hot up-and-coming neighborhood or a listing that has been on the market for a while, and you’re trying to attract new business, open houses are great ways to promote your listings. However, you can’t just expect to include the open house date & time in MLS and call it a day; you have to...
In the digital age, you might think that print marketing is dead. That is simply not the case, especially when it comes to marketing for the real estate industry. Print and digital marketing work hand-in-hand to provide full coverage for a brokerage, placing your brand and value in front of as many potential buyers and sellers as possible. The power of digital marketing lies in its ability to reach an...
Do you have a listing that has been on the market for a while and won’t sell, no matter what you do? Are you looking for ways to drum up some showings and bring some sparkle back into your listing? The new season of Spring might be just what you need! The Spring market brings buyers out from their winter hibernation to look for homes, which is the perfect opportunity for your listing to shine!...
When it comes to branding, you want to choose something that will help you stand out against the competition and portray your brand. With any good brand design, the colors you choose play an essential role in your overall branding, including your logo, website, business cards, and more. Real estate is a highly competitive industry, and there are many different brokerages out there, all with...
Quality content, such as targeted email campaigns, branded property marketing, and strong social media strategies, can do wonders for marketing your real estate brokerage. However, crafting that much compelling content can quickly become overwhelming while simultaneously running a business. Let’s look at some of the most effective ways to create strong content that will reap results without losing...
It can be difficult to diversify and change up what you’re used to doing, but it might be necessary for our ever-changing real estate market. To stay ahead in this market, it’s important to develop new ideas and provide new services to build additional income and generate new leads. Let’s look at a few ways to expand your business and explore new opportunities. Investment...
Do you have a listing that has been sitting on the market for a while? Wondering what you can do to drum up some showings? Take a look at these 7 tips that could help: 1. Check Your Price With the constantly changing market, how is your price? Try pulling new comps and review this information with your sellers. When pulling comps, be sure to consider the price per square foot in the comps you pull....