Search engine optimization, or SEO, is all about increasing your site’s visibility in search engines. The more people who see your website and its content, the more likely you are to gain the attention of potential and existing customers. SEO is another sales lead tool to help you find serious buyers, sellers, and investors in need of your knowledge and expertise. How Does SEO Work? Search...
Eye-catching graphics will work wonders for your social media channels and your real estate business! At Agent Operations, we call them Social Cards, and they’re designed to draw in your audience, keep you at the top of prospects’ minds, and share your real estate wisdom and expertise. And in this blog, we’re sharing how YOU can create them. Create a Series of Reusable Templates To...
As a real estate agent, you need an email newsletter. Why, you ask? We’ll tell you why! Why Email Marketing Is So Powerful Email marketing is the most effective way for real estate agents to cut through the noise and speak directly to your clients and sphere of influence. It’s an effective marketing tool to communicate with subscribers at every stage of the customer journey. It’s also...
For small businesses and real estate professionals, having an online presence matters. Actually, it’s one of the most important tools you have at your disposal. Saying this probably creates one big question — why? Why are websites crucial for real estate agents? Creating an in-depth and multi-faceted online presence is a great way to naturally attract people in your target market. Real estate is a...
I was once told that “all websites are blogs.” If you’re like me, you’re probably sputtering and thinking, “yeah, right, who is this crazy person?” But, if you break it down, blogs are the sharing of written, informative content, and isn’t that what you have on your website? From information on how you help buyers or sellers to neighborhood research, the content on your website could be...
Adapting your strategy is crucial for staying relevant and gaining new business. Technology is a great tool to utilize in any career, but especially in real estate since more and more is becoming virtual. As a real estate agent, your relationships are hugely important, but these five strategies will help streamline and multiply your business compared to the competition. Create Systems Having...
Sometimes social media is straightforward and manageable, and other times it’s complex. But become a social media pro as a real estate agent by avoiding these ten common social media mistakes. Mistake #1: Only Posting Listings Your social media shouldn’t just be about listings; otherwise, your followers will get bored if you don’t offer valuable content. Followers will also unfollow if...
While it seems like everything has gone digital, even business cards, they’re still necessary to have printed. And we’re about to share with you how to make one for yourself! Why Business Cards Are Important A business card is a device loaded with visual clues to be reminded that you sell real estate. They are the tangible card customers will hang on to in desks or wallets. They’re...
For many of us, the end of the year marks a time for reflection and a time to set goals for the new year. Resolutions have become a customary practice to set a tone for success in the year ahead. Just as individuals set personal goals to better themselves, real estate agents need to set goals and resolutions for their businesses. These resolutions signify a commitment to growth, improvement, and...
Real estate is a vast market and a leading career in the workforce, but it can be a tough market to crack. Pick a city, and you’ll find thousands of real estate agents serving the area. That oversaturation can make it difficult to find and keep clients, especially as the industry changes. The key to being successful? Be different! Check out how real estate agents and brokerages can differentiate...