A fruitful spring season is upon us, bringing a more balanced real estate climate, rejuvenated buyers and sellers, and blossoming opportunities for real estate agents, brokers, and anyone involved in the real estate journey. From refreshed strategies to new avenues, there’s nothing to stop you from taking control of your marketing this season to make your business bloom. So, how can you keep your...
Social media is a huge tool for promoting your business and a great way to help grow your sphere of influence. Not only is social media free, but a majority of your clients are already using it - so it’s a no-brainer that you should be utilizing it too! We understand there are many social media platforms, and you only have time to keep up with a few of them between your busy schedules of listing...
In this day and age, we are constantly on our phones. Whether we’re scrolling aimlessly through social media or searching for something online, everything is right at our fingertips, and we don’t see that ending anytime soon. With that being said, it’s important to be active online. Let’s take a look at some numbers regarding social media and the internet from The National Association of...
In 2022, 95% of homebuyers used the internet to search for their future home, with 51% finding the home they purchased online, according to the National Association of REALTORS®’s 2022 Buyers and Sellers Generational Trends Report. That’s why having a strong website that works for you and not against you is an absolute necessity for anyone in the real estate industry. With the majority...
As much as we don’t want to admit it or hate doing it, lead generation is essential in real estate. You can’t just expect business to always fall into your lap; you have to put the work in to make it happen! We know what you’re thinking: ”I hate cold-calling. It’s the worst.” or “But, no one door knocks anymore.” However, when we talk about ‘lead generation,’ we’re not necessarily...
Marketing and technology are a lot like the real estate industry — there are new developments and techniques being added constantly. It can be hard to keep up with the latest changes, so in this latest segment, we’ll be keeping a list of the latest and greatest and how you can use them to elevate your marketing skills to set yourself apart from the competition. LinkedIn Campaign Manager The...
If you’re investing time and money into real estate marketing, you want results. But you have to make sure you maximize your efforts to make your marketing stand out and create results. Here are some tips and tricks to maximize your real estate marketing. Stay in Contact A great place to start when trying to stay in contact with leads and clients is sending a monthly piece to them. It could be a...
Real estate marketing can be confusing and overwhelming, but it doesn’t have to be! We’re sharing five crucial strategies for your real estate marketing to generate leads and be successful. Define Your Audience Before creating and posting your content for prospective clients, you need to know who you’re talking to. Take the time to define who your ideal audience is. Is there a particular...
Social media has become an integral part of our lives for quite some time now. With the increasing amount of time people spend online, it has had a significant impact on various aspects of our daily routines. As more activities shift to the digital realm, social media's role has become even more crucial. A survey conducted by The Close, a respected real estate research resource, revealed that social...
Being a top producer in the real estate world calls for more than offering great services. It’s about building a business that creates a long-lasting relationship, earns you a great reputation, and gives you a foothold in the market. Branding is what helps you create that trustworthy business. Let’s take a look at what it takes to create a real estate brand. What is Branding? Your overall brand...