Quality content, such as targeted email campaigns, branded property marketing, and strong social media strategies, can do wonders for marketing your real estate brokerage. However, crafting that much compelling content can quickly become overwhelming while simultaneously running a business. Let’s look at some of the most effective ways to create strong content that will reap results without losing...
Video: you either love it or you hate it. Regardless of your feelings, it has become a popular tool among real estate agents because it’s an easy way to connect with your audience and discuss important topics. Although it can be scary to get started with video, it becomes almost second nature once you get a few under your belt. Whether you’ve been making videos for a while and need new content...
Now that the dust has settled on the past year, it’s becoming more and more difficult to maintain the passion and motivation for our New Year’s Resolutions. Regardless of if your goals centered around increasing business profits or creating a bubbling company culture, there are some key things to remember! Be SMART When creating goals that you want to be not only achievable in a year but...
It can be difficult to diversify and change up what you’re used to doing, but it might be necessary for our ever-changing real estate market. To stay ahead in this market, it’s important to develop new ideas and provide new services to build additional income and generate new leads. Let’s look at a few ways to expand your business and explore new opportunities. Investment...
Social media is a huge tool for promoting your business and a great way to help grow your sphere of influence. Not only is social media free, but a majority of your clients are already using it - so it’s a no-brainer that you should be utilizing it too! We understand there are many social media platforms, and you only have time to keep up with a few of them between your busy schedules of listing...
In this day and age, we are constantly on our phones. Whether we’re scrolling aimlessly through social media or searching for something online, everything is right at our fingertips, and we don’t see that ending anytime soon. With that being said, it’s important to be active online. Let’s take a look at some numbers regarding social media and the internet from The National Association of...
In 2022, 95% of homebuyers used the internet to search for their future home, with 51% finding the home they purchased online, according to the National Association of REALTORS®’s 2022 Buyers and Sellers Generational Trends Report. That’s why having a strong website that works for you and not against you is an absolute necessity for anyone in the real estate industry. With the majority...
As much as we don’t want to admit it or hate doing it, lead generation is essential in real estate. You can’t just expect business to always fall into your lap; you have to put the work in to make it happen! We know what you’re thinking: ”I hate cold-calling. It’s the worst.” or “But, no one door knocks anymore.” However, when we talk about ‘lead generation,’ we’re not necessarily...
Acknowledging the current market changes in your sphere of influence is essential. Here are a few ideas for social posts to your clients and network: The wind is shifting, folks! It’s hard not to notice changes in the real estate market. Interest rates are on the rise, with another hike predicted. We have all seen and heard the tales of homes going $300k over asking with 40 offers. So, in...
Looking to take your engagement with your clients, fans, and network to new heights? Along with the Social Media program that Agent Operations provides, check out these fresh and effective strategies: FACEBOOK: Prompt and Consistent Communication: Be active and responsive to comments and messages. Show that you value their input and take the time to address their questions and concerns. Amplify...