Testimonials should show what the buyer or seller client was struggling with and what their life looks like now after overcoming difficulty. You, as the agent, were their guide, helping them to navigate rough waters to ultimate success. Make sure to request and collect testimonials intentionally, with the purpose of demonstrating how you help your customers. When your clients are the heroes of their...
Selecting the right image to convey your message and capture the attention of your target market can make or break your marketing piece or online profile. 84 percent of all marketing communications are visual, whether it be a listing package, social post or even a professional photo for your online profile. Tailoring your image to fit the message you are trying to convey can be tricky. For example,...
#linkinbio | Instagram users are utilizing this hashtag more and more these days. In fact, there are 7,644,485 posts using it. When used properly the link in your bio not only extends your reach but increases the traffic to your website. Here's How >>When you want to direct followers to your website to read the rest of your blog post or visit your sales page or any website URL you are...
With an appropriate social media marketing strategy, you can drive results for your commercial real estate business. But there’s a right way to do it, there’s a wrong way to do it, and it’s not as simple as posting to Facebook every day and waiting for the phone to ring. In this blog, we’ll shine a light on the most effective social media strategies for our commercial real estate friends....
Today, we're covering high-impact, low-cost marketing tactics. Two of the most effective marketing tactics include getting client reviews and taking a photo with your clients at closing. Think of reviews, testimonials, and photos with clients as marketing GOLD. There are many marketing choices out there, and these are some of our top recommendations. And they're among the least expensive! What's more?...
To post or not to post on your real estate blog… It’s a question we get all the time here at Agent Operations. And the simple answer is “Yes. Yes, you should definitely post to your real estate blog!” When wielded correctly, your real estate blog is a very powerful marketing tool. Let’s take a look at the what, the why, and the how of blogging for real estate professionals: As a real...
It’s the $64,000 question… How do you create a compelling and conversational email nurture (aka “drip”) campaign to get a buyer or seller lead from first interest to “ready to roll”? It’s ALL about the details. Don’t be just any agent. Be THE agent. Educate. Teach a helpful skill or share high-value information. In practice: You’ve got a list of leads on an auto-drip who may...
In today's fiercely competitive online mediums, there's no shortage of potential ways to market real estate. However, like any other online marketing discipline, getting in front of the right customers is more and more difficult. As real estate agents and homeowners realize their steep uphill battle, they turn to professionals to assist them in this highly complex and convoluted field of online...
There are many effective ways to connect with your sphere of influence, but you must have a plan. Today we’re sharing the Agent Operations’ 3-Point SOI Communication Plan: Send something every month to your sphere of influence. It can be an email newsletter, a hand-written card, a print newsletter, holiday cards, or whatever you enjoy sending. Just make sure it goes out each month like...