Visibility is one of the most critical factors in the success of a real estate business. Whether you’re hosting local events, volunteering in your community, or investing in countless open houses to get in front of new clients, we can all agree that it takes a lot to become known in the real estate world. And while digital marketing takes a real estate business to an entirely new level, visibility is...
While we’re still currently enjoying spring, school will be out soon, which means summer is just around the corner! Summertime is a great time to pull out all the stops and stand out against the competition. Let’s look at some hot marketing ideas to help promote your business this summer! Get Involved During the summer, there are a lot of local festivals, fairs, and fun events. Get...
Did you know that, according to the National Association of Realtors®, 47% of buyers in 2022 first looked at properties for sale online as they began their home search? Or that nearly all home buyers (96%) used online tools at some point in their home buying process? These figures from the NAR highlight the significance of real estate marketing and getting your listings in front of potential...
If you want to gain more clients in a specific area, real estate farming is the way to go. When it comes to farming, there are many different techniques, but the most popular method is sending mailers. Even in the digital age that we’re currently in, farming is still a popular and effective way to build your database. Let’s dive into farming, how it works, and how it can help you increase your...
Quality content, such as targeted email campaigns, branded property marketing, and strong social media strategies, can do wonders for marketing your real estate brokerage. However, crafting that much compelling content can quickly become overwhelming while simultaneously running a business. Let’s look at some of the most effective ways to create strong content that will reap results without losing...
Now that the dust has settled on the past year, it’s becoming more and more difficult to maintain the passion and motivation for our New Year’s Resolutions. Regardless of if your goals centered around increasing business profits or creating a bubbling company culture, there are some key things to remember! Be SMART When creating goals that you want to be not only achievable in a year but...
It can be difficult to diversify and change up what you’re used to doing, but it might be necessary for our ever-changing real estate market. To stay ahead in this market, it’s important to develop new ideas and provide new services to build additional income and generate new leads. Let’s look at a few ways to expand your business and explore new opportunities. Investment...
In this day and age, we are constantly on our phones. Whether we’re scrolling aimlessly through social media or searching for something online, everything is right at our fingertips, and we don’t see that ending anytime soon. With that being said, it’s important to be active online. Let’s take a look at some numbers regarding social media and the internet from The National Association of...
Is a solid client base on your Christmas list? The upcoming holiday season can be a fantastic time to show gratitude to your current connections, reconnect with past clients, and reach out to new ones. Whether big or small, a token of your appreciation can go a long way. The key is simply authenticity. Appearing out of the woodwork and asking for a referral is not the route to success. Neither is...
In the fast-paced world of real estate, branding is one element that is often placed on the back burner as real estate professionals work tirelessly to maintain their success in today’s rapidly shifting market. As a REALTOR®, a real estate broker, or a brokerage, branding is an essential part of your success, giving a voice to your unique story and mission that will enhance your standing as a...