Social media continues to be an important platform in the real estate industry. It allows you to promote yourself and your business to an audience that you otherwise wouldn’t have been able to reach. Chances are you’re probably utilizing Facebook for your business, but have you branched out into Instagram yet? Instagram reaches a younger audience and is an excellent platform for promoting...
Open houses are becoming more and more popular in today’s market. Whether you have a fantastic listing in a hot up-and-coming neighborhood or a listing that has been on the market for a while, and you’re trying to attract new business, open houses are great ways to promote your listings. However, you can’t just expect to include the open house date & time in MLS and call it a day; you have to...
While we’re still currently enjoying spring, school will be out soon, which means summer is just around the corner! Summertime is a great time to pull out all the stops and stand out against the competition. Let’s look at some hot marketing ideas to help promote your business this summer! Get Involved During the summer, there are a lot of local festivals, fairs, and fun events. Get...
Did you know that, according to the National Association of Realtors®, 47% of buyers in 2022 first looked at properties for sale online as they began their home search? Or that nearly all home buyers (96%) used online tools at some point in their home buying process? These figures from the NAR highlight the significance of real estate marketing and getting your listings in front of potential...
If you want to gain more clients in a specific area, real estate farming is the way to go. When it comes to farming, there are many different techniques, but the most popular method is sending mailers. Even in the digital age that we’re currently in, farming is still a popular and effective way to build your database. Let’s dive into farming, how it works, and how it can help you increase your...
In the digital age, you might think that print marketing is dead. That is simply not the case, especially when it comes to marketing for the real estate industry. Print and digital marketing work hand-in-hand to provide full coverage for a brokerage, placing your brand and value in front of as many potential buyers and sellers as possible. The power of digital marketing lies in its ability to reach an...
When it comes to branding, you want to choose something that will help you stand out against the competition and portray your brand. With any good brand design, the colors you choose play an essential role in your overall branding, including your logo, website, business cards, and more. Real estate is a highly competitive industry, and there are many different brokerages out there, all with...
Video: you either love it or you hate it. Regardless of your feelings, it has become a popular tool among real estate agents because it’s an easy way to connect with your audience and discuss important topics. Although it can be scary to get started with video, it becomes almost second nature once you get a few under your belt. Whether you’ve been making videos for a while and need new content...
It can be difficult to diversify and change up what you’re used to doing, but it might be necessary for our ever-changing real estate market. To stay ahead in this market, it’s important to develop new ideas and provide new services to build additional income and generate new leads. Let’s look at a few ways to expand your business and explore new opportunities. Investment...
Social media is a huge tool for promoting your business and a great way to help grow your sphere of influence. Not only is social media free, but a majority of your clients are already using it - so it’s a no-brainer that you should be utilizing it too! We understand there are many social media platforms, and you only have time to keep up with a few of them between your busy schedules of listing...