In a highly saturated real estate market, finding your edge over the competition can seem challenging. The truth of the matter is that you simply can’t target every single home buyer and seller - at least if you want to be successful in your real estate endeavors. The idea of niche marketing is not a new one, especially in our industry, but it remains a compelling way to boost sales and develop your...
We know, summer is not quite over, but it’s never too early to start thinking about fall and all things pumpkin! Fall is an excellent time of year to up your marketing because there are lots of pumpkin patches, corn mazes, and fun events to promote, so you can stand out as a community expert and help promote yourself and your business, too! These fun marketing ideas are sure to leave your clients...
Real estate postcards are an incredibly effective tool in your marketing strategies, working to expand your sphere of influence and establish your brand and business as an authority in your field. There are countless benefits to using postcards for your real estate marketing. They are inexpensive, personable, and a great way to reach new potential clients in target areas. So, how can you...
Client reviews are crucial in a world where you’re trying to stand out against your competition. Before choosing a real estate agent, clients want to know what it would be like to work with you and what experiences other clients have had. Reading about the positive experiences of other clients builds trust and helps potential clients make informed decisions. Let’s dive into a few tips on how...
As most real estate agents know, summer is one of the busiest times of the year, with new buyers entering the market, sellers jumping on listing their properties, and overall demand rising dramatically. And this summer is no different. So, how can you utilize real estate marketing to transform your business this year? While having a focused and customized marketing plan in place is essential, some...
Social media continues to be an important platform in the real estate industry. It allows you to promote yourself and your business to an audience that you otherwise wouldn’t have been able to reach. Chances are you’re probably utilizing Facebook for your business, but have you branched out into Instagram yet? Instagram reaches a younger audience and is an excellent platform for promoting...
Open houses are becoming more and more popular in today’s market. Whether you have a fantastic listing in a hot up-and-coming neighborhood or a listing that has been on the market for a while, and you’re trying to attract new business, open houses are great ways to promote your listings. However, you can’t just expect to include the open house date & time in MLS and call it a day; you have to...
While we’re still currently enjoying spring, school will be out soon, which means summer is just around the corner! Summertime is a great time to pull out all the stops and stand out against the competition. Let’s look at some hot marketing ideas to help promote your business this summer! Get Involved During the summer, there are a lot of local festivals, fairs, and fun events. Get...
Did you know that, according to the National Association of Realtors®, 47% of buyers in 2022 first looked at properties for sale online as they began their home search? Or that nearly all home buyers (96%) used online tools at some point in their home buying process? These figures from the NAR highlight the significance of real estate marketing and getting your listings in front of potential...
If you want to gain more clients in a specific area, real estate farming is the way to go. When it comes to farming, there are many different techniques, but the most popular method is sending mailers. Even in the digital age that we’re currently in, farming is still a popular and effective way to build your database. Let’s dive into farming, how it works, and how it can help you increase your...