For many of us, the end of the year marks a time for reflection and a time to set goals for the new year. Resolutions have become a customary practice to set a tone for success in the year ahead. Just as individuals set personal goals to better themselves, real estate agents need to set goals and resolutions for their businesses. These resolutions signify a commitment to growth, improvement, and...
Real estate is a vast market and a leading career in the workforce, but it can be a tough market to crack. Pick a city, and you’ll find thousands of real estate agents serving the area. That oversaturation can make it difficult to find and keep clients, especially as the industry changes. The key to being successful? Be different! Check out how real estate agents and brokerages can differentiate...
Your website is the core of your real estate marketing strategy. It’s a living, breathing representation of your business that, if created and managed properly, will generate subscribers and leads while you prospect, work with buyers and sellers, and close deals. But, it’s not something you can “put on a shelf.” Your website needs regular content that fits your ideal client, niche market,...
We received a question from a client, and it's incredibly relevant and important, so I wanted to share it here. It's summed up by the idea of "How do you know you're getting the best value for the money you spend on a Social Media Manager for your real estate business?" Great question. Below, I've compiled 23 questions directly related to social media for real estate that are crucial to ask when...
Less paper ≥ more paper, right? We love the fame that digital business cards (aka electronic business cards) are getting these days. Fresh off Ninja training, a client ordered hers, and it reminded us of how cool and versatile they really are! Save them on your phone. Share them. Bluetooth them. Upload them. Facebook, Instagram, Snapchat, or LinkedIn them. Add custom promos or ask for...
It’s crucial to get crystal clear about your marketing and about your marketing message. Ask yourself these three questions to make sure your real estate marketing is on point: Do your customers actually KNOW what you’re selling?hint: it’s not only real estate… Do your customers know what problems you solve for them?hint: you are the guide. Do your customers understand how they can...
Used by SEO experts to discover keywords, Google Trends is also an innovative way for real estate professionals to select and analyze effective and creative hashtags for your real estate social media content. Why are hashtags important? Hashtags expand your content's audience. Essentially, hashtags are "keywords" for social media, and when more of your content is seen, you have more opportunities to...
Beat your competitors by being compassionate to those you serve. Nothing can replace person-to-person relationships. Build relationships and consistently care about the well-being of your customers, and others will be inspired to work with you. Have a real estate marketing question? Reach out to our Team...
Testimonials should show what the buyer or seller client was struggling with and what their life looks like now after overcoming difficulty. You, as the agent, were their guide, helping them to navigate rough waters to ultimate success. Make sure to request and collect testimonials intentionally, with the purpose of demonstrating how you help your customers. When your clients are the heroes of their...
Selecting the right image to convey your message and capture the attention of your target market can make or break your marketing piece or online profile. 84 percent of all marketing communications are visual, whether it be a listing package, social post or even a professional photo for your online profile. Tailoring your image to fit the message you are trying to convey can be tricky. For example,...