Winter is here! While most people eagerly await the arrival of snow days, cooler temperatures, and a joyful holiday season, for real estate agents, the winter season is notorious for slow sales, cold leads, and client hibernation. Many agents use this time to scale down on operations to prep for the chilly winter months, to their detriment. In fact, the winter season is prime time to scale UP your...
The real estate industry has never been more competitive and with new agents entering the market daily, it can be difficult to stand out from the crowd. And with rising home prices, it’s even more challenging to find qualified buyers and sellers ready to start their real estate journeys. With the new year quickly approaching, it’s time to take control of your real estate business. As a...
With the world of real estate constantly changing throughout the years, it will come as no surprise that its marketing strategies are also expected to shift in 2024. As we look to the new year, it’s key to anticipate these new real estate marketing trends and prepare our strategies, content, and business plans for an influx of evolving marketing in 2024. Real estate agents who proactively embrace these...
As a real estate professional new to the industry, marketing your business and brand can seem daunting when you start out. And yes, real estate marketing is complex and involves several levels of strategy across several platforms, but the results are unparalleled. From monthly email newsletters to property marketing campaigns to a strong presence on social media, a successful real estate marketing plan...
Not hearing back from a client you’re actively working with can make you question everything you’re doing, but it doesn’t mean your relationship with them needs to be over for good. We’ve all had situations where you’re working with a client and think it’s going great, only for them not to call you back or not show up to a showing (after you reminded them of the day and time a million...
In real estate, your clients are your lifeline to success. Without them, your business doesn’t grow, and your goals can’t be achieved. Whether you’re just starting out or you have been in the real estate business for years, it’s important to build your SOI, nurture it, and continue to help it grow. Your SOI is one of the main ways to obtain referrals, which not only means more deals closed and...
In order to keep referrals coming in and your pipeline full, it’s important to show your clients some love. Client appreciation events are a great way to stay connected and show them you appreciate them for their business and continued referrals. Of course, event planning doesn’t come naturally to all real estate agents, so it’s important to know which events will be successful and not cost an...
Real estate postcards are an incredibly effective tool in your marketing strategies, working to expand your sphere of influence and establish your brand and business as an authority in your field. There are countless benefits to using postcards for your real estate marketing. They are inexpensive, personable, and a great way to reach new potential clients in target areas. So, how can you...
Client reviews are crucial in a world where you’re trying to stand out against your competition. Before choosing a real estate agent, clients want to know what it would be like to work with you and what experiences other clients have had. Reading about the positive experiences of other clients builds trust and helps potential clients make informed decisions. Let’s dive into a few tips on how...
The real estate market has always been a competitive industry, but in the current digital age, standing out as a trusted authority can be a daunting task. For this reason, it’s a necessity for real estate professionals to incorporate a strong digital marketing strategy into their business plans. Digital marketing can be an incredibly powerful tool that can skyrocket your sales, boost incoming...