Open houses are becoming more and more popular in today’s market. Whether you have a fantastic listing in a hot up-and-coming neighborhood or a listing that has been on the market for a while, and you’re trying to attract new business, open houses are great ways to promote your listings. However, you can’t just expect to include the open house date & time in MLS and call it a day; you have to...
While we’re still currently enjoying spring, school will be out soon, which means summer is just around the corner! Summertime is a great time to pull out all the stops and stand out against the competition. Let’s look at some hot marketing ideas to help promote your business this summer! Get Involved During the summer, there are a lot of local festivals, fairs, and fun events. Get...
Did you know that, according to the National Association of Realtors®, 47% of buyers in 2022 first looked at properties for sale online as they began their home search? Or that nearly all home buyers (96%) used online tools at some point in their home buying process? These figures from the NAR highlight the significance of real estate marketing and getting your listings in front of potential...
A fruitful spring season is upon us, bringing a more balanced real estate climate, rejuvenated buyers and sellers, and blossoming opportunities for real estate agents, brokers, and anyone involved in the real estate journey. From refreshed strategies to new avenues, there’s nothing to stop you from taking control of your marketing this season to make your business bloom. So, how can you keep your...
In this day and age, we are constantly on our phones. Whether we’re scrolling aimlessly through social media or searching for something online, everything is right at our fingertips, and we don’t see that ending anytime soon. With that being said, it’s important to be active online. Let’s take a look at some numbers regarding social media and the internet from The National Association of...
Is a solid client base on your Christmas list? The upcoming holiday season can be a fantastic time to show gratitude to your current connections, reconnect with past clients, and reach out to new ones. Whether big or small, a token of your appreciation can go a long way. The key is simply authenticity. Appearing out of the woodwork and asking for a referral is not the route to success. Neither is...
Now that you’ve considered your strengths, weaknesses, opportunities, and threats and taken a deep dive into the good and bad of the last year, it’s time to start planning what you want to accomplish in the upcoming new year. Where do you start? Well, you’re not quite ready to begin coming up with marketing strategies and business tactics to make it a great year, but you can come up with goals and a...
Real estate marketing can be confusing and overwhelming, but it doesn’t have to be! We’re sharing five crucial strategies for your real estate marketing to generate leads and be successful. Define Your Audience Before creating and posting your content for prospective clients, you need to know who you’re talking to. Take the time to define who your ideal audience is. Is there a particular...
Mission and vision statements are the core of any business, but it’s often an overlooked step in the real estate industry. As marketers, we always ask clients about their mission and vision statements to make sure anything we write and create on their behalf keeps those ideals and goals in mind. Often, we find that our clients don’t have one or don’t know how to write one. If you fall into that...