For small businesses and real estate professionals, having an online presence matters. Actually, it’s one of the most important tools you have at your disposal. Saying this probably creates one big question — why? Why are websites crucial for real estate agents? Creating an in-depth and multi-faceted online presence is a great way to naturally attract people in your target market. Real estate is a...
I was once told that “all websites are blogs.” If you’re like me, you’re probably sputtering and thinking, “yeah, right, who is this crazy person?” But, if you break it down, blogs are the sharing of written, informative content, and isn’t that what you have on your website? From information on how you help buyers or sellers to neighborhood research, the content on your website could be...
Sometimes social media is straightforward and manageable, and other times it’s complex. But become a social media pro as a real estate agent by avoiding these ten common social media mistakes. Mistake #1: Only Posting Listings Your social media shouldn’t just be about listings; otherwise, your followers will get bored if you don’t offer valuable content. Followers will also unfollow if...
Your website is the core of your real estate marketing strategy. It’s a living, breathing representation of your business that, if created and managed properly, will generate subscribers and leads while you prospect, work with buyers and sellers, and close deals. But, it’s not something you can “put on a shelf.” Your website needs regular content that fits your ideal client, niche market,...
We received a question from a client, and it's incredibly relevant and important, so I wanted to share it here. It's summed up by the idea of "How do you know you're getting the best value for the money you spend on a Social Media Manager for your real estate business?" Great question. Below, I've compiled 23 questions directly related to social media for real estate that are crucial to ask when...
Less paper ≥ more paper, right? We love the fame that digital business cards (aka electronic business cards) are getting these days. Fresh off Ninja training, a client ordered hers, and it reminded us of how cool and versatile they really are! Save them on your phone. Share them. Bluetooth them. Upload them. Facebook, Instagram, Snapchat, or LinkedIn them. Add custom promos or ask for...
Used by SEO experts to discover keywords, Google Trends is also an innovative way for real estate professionals to select and analyze effective and creative hashtags for your real estate social media content. Why are hashtags important? Hashtags expand your content's audience. Essentially, hashtags are "keywords" for social media, and when more of your content is seen, you have more opportunities to...
Selecting the right image to convey your message and capture the attention of your target market can make or break your marketing piece or online profile. 84 percent of all marketing communications are visual, whether it be a listing package, social post or even a professional photo for your online profile. Tailoring your image to fit the message you are trying to convey can be tricky. For example,...
#linkinbio | Instagram users are utilizing this hashtag more and more these days. In fact, there are 7,644,485 posts using it. When used properly the link in your bio not only extends your reach but increases the traffic to your website. Here's How >>When you want to direct followers to your website to read the rest of your blog post or visit your sales page or any website URL you are...
In today's fiercely competitive online mediums, there's no shortage of potential ways to market real estate. However, like any other online marketing discipline, getting in front of the right customers is more and more difficult. As real estate agents and homeowners realize their steep uphill battle, they turn to professionals to assist them in this highly complex and convoluted field of online...
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