Adapting your strategy is crucial for staying relevant and gaining new business. Technology is a great tool to utilize in any career, but especially in real estate since more and more is becoming virtual. As a real estate agent, your relationships are hugely important, but these five strategies will help streamline and multiply your business compared to the competition. Create Systems Having...
For many of us, the end of the year marks a time for reflection and a time to set goals for the new year. Resolutions have become a customary practice to set a tone for success in the year ahead. Just as individuals set personal goals to better themselves, real estate agents need to set goals and resolutions for their businesses. These resolutions signify a commitment to growth, improvement, and...
Real estate is a vast market and a leading career in the workforce, but it can be a tough market to crack. Pick a city, and you’ll find thousands of real estate agents serving the area. That oversaturation can make it difficult to find and keep clients, especially as the industry changes. The key to being successful? Be different! Check out how real estate agents and brokerages can differentiate...
It’s crucial to get crystal clear about your marketing and about your marketing message. Ask yourself these three questions to make sure your real estate marketing is on point: Do your customers actually KNOW what you’re selling?hint: it’s not only real estate… Do your customers know what problems you solve for them?hint: you are the guide. Do your customers understand how they can...
Used by SEO experts to discover keywords, Google Trends is also an innovative way for real estate professionals to select and analyze effective and creative hashtags for your real estate social media content. Why are hashtags important? Hashtags expand your content's audience. Essentially, hashtags are "keywords" for social media, and when more of your content is seen, you have more opportunities to...
Beat your competitors by being compassionate to those you serve. Nothing can replace person-to-person relationships. Build relationships and consistently care about the well-being of your customers, and others will be inspired to work with you. Have a real estate marketing question? Reach out to our Team...
Testimonials should show what the buyer or seller client was struggling with and what their life looks like now after overcoming difficulty. You, as the agent, were their guide, helping them to navigate rough waters to ultimate success. Make sure to request and collect testimonials intentionally, with the purpose of demonstrating how you help your customers. When your clients are the heroes of their...
Selecting the right image to convey your message and capture the attention of your target market can make or break your marketing piece or online profile. 84 percent of all marketing communications are visual, whether it be a listing package, social post or even a professional photo for your online profile. Tailoring your image to fit the message you are trying to convey can be tricky. For example,...
Today, we're covering high-impact, low-cost marketing tactics. Two of the most effective marketing tactics include getting client reviews and taking a photo with your clients at closing. Think of reviews, testimonials, and photos with clients as marketing GOLD. There are many marketing choices out there, and these are some of our top recommendations. And they're among the least expensive! What's more?...
To post or not to post on your real estate blog… It’s a question we get all the time here at Agent Operations. And the simple answer is “Yes. Yes, you should definitely post to your real estate blog!” When wielded correctly, your real estate blog is a very powerful marketing tool. Let’s take a look at the what, the why, and the how of blogging for real estate professionals: As a real...