Now that you’ve considered your strengths, weaknesses, opportunities, and threats and taken a deep dive into the good and bad of the last year, it’s time to start planning what you want to accomplish in the upcoming new year. Where do you start? Well, you’re not quite ready to begin coming up with marketing strategies and business tactics to make it a great year, but you can come up with goals and a...
The end of the year is always a time for reflection and a time to look ahead at the upcoming year. You may be considering resolutions and personal goals for the new year, but you should also be reviewing your business model, strategy, and goals from the year we are leaving behind. Consider the areas you did well in, where you could see improvement, how you would like to expand, and something you’d like...
Blogs are a wonderful way to improve your website’s SEO and get more traffic to your website, but what content should you be posting? You don’t want to overwhelm your page with news, but you also don’t want to flood the page with lifestyle content. You need a healthy balance of content to appeal to a wider audience and keep users engaged with what you have to say. Check out some of our favorite real...
Marketing and technology are a lot like the real estate industry — there are new developments and techniques being added constantly. It can be hard to keep up with the latest changes, so in this latest segment, we’ll be keeping a list of the latest and greatest and how you can use them to elevate your marketing skills to set yourself apart from the competition. LinkedIn Campaign Manager The...
In the past year, the real estate market has become familiar with chaotic qualities like low inventory, multiple offers, properties being snatched off the market, limited showings, and homes selling for higher than being listed. But this is changing, and here are a couple of ways to prepare for a market shift as the market starts to cool down. Keep in Touch Now everyone who wanted to buy in...
Fall is here, which means the holidays are approaching, and it’s an opportunity to put out some fun, themed content! Take advantage of the themes as a way to celebrate the time of year. If you’re at a loss for what to create, here are four paranormal ideas to take your real estate business to the next level! Buahahahaha! Create a Halloween Themed Social Media Contest Everyone’s on social...
If you’re investing time and money into real estate marketing, you want results. But you have to make sure you maximize your efforts to make your marketing stand out and create results. Here are some tips and tricks to maximize your real estate marketing. Stay in Contact A great place to start when trying to stay in contact with leads and clients is sending a monthly piece to them. It could be a...
Real estate marketing can be confusing and overwhelming, but it doesn’t have to be! We’re sharing five crucial strategies for your real estate marketing to generate leads and be successful. Define Your Audience Before creating and posting your content for prospective clients, you need to know who you’re talking to. Take the time to define who your ideal audience is. Is there a particular...
Social media has become an integral part of our lives for quite some time now. With the increasing amount of time people spend online, it has had a significant impact on various aspects of our daily routines. As more activities shift to the digital realm, social media's role has become even more crucial. A survey conducted by The Close, a respected real estate research resource, revealed that social...
Mission and vision statements are the core of any business, but it’s often an overlooked step in the real estate industry. As marketers, we always ask clients about their mission and vision statements to make sure anything we write and create on their behalf keeps those ideals and goals in mind. Often, we find that our clients don’t have one or don’t know how to write one. If you fall into that...