Did you know that, according to the National Association of Realtors®, 47% of buyers in 2022 first looked at properties for sale online as they began their home search? Or that nearly all home buyers (96%) used online tools at some point in their home buying process? These figures from the NAR highlight the significance of real estate marketing and getting your listings in front of potential...
In the digital age, you might think that print marketing is dead. That is simply not the case, especially when it comes to marketing for the real estate industry. Print and digital marketing work hand-in-hand to provide full coverage for a brokerage, placing your brand and value in front of as many potential buyers and sellers as possible. The power of digital marketing lies in its ability to reach an...
A fruitful spring season is upon us, bringing a more balanced real estate climate, rejuvenated buyers and sellers, and blossoming opportunities for real estate agents, brokers, and anyone involved in the real estate journey. From refreshed strategies to new avenues, there’s nothing to stop you from taking control of your marketing this season to make your business bloom. So, how can you keep your...
Quality content, such as targeted email campaigns, branded property marketing, and strong social media strategies, can do wonders for marketing your real estate brokerage. However, crafting that much compelling content can quickly become overwhelming while simultaneously running a business. Let’s look at some of the most effective ways to create strong content that will reap results without losing...
In 2022, 95% of homebuyers used the internet to search for their future home, with 51% finding the home they purchased online, according to the National Association of REALTORS®’s 2022 Buyers and Sellers Generational Trends Report. That’s why having a strong website that works for you and not against you is an absolute necessity for anyone in the real estate industry. With the majority...
As much as we don’t want to admit it or hate doing it, lead generation is essential in real estate. You can’t just expect business to always fall into your lap; you have to put the work in to make it happen! We know what you’re thinking: ”I hate cold-calling. It’s the worst.” or “But, no one door knocks anymore.” However, when we talk about ‘lead generation,’ we’re not necessarily...
Do you have a listing that has been sitting on the market for a while? Wondering what you can do to drum up some showings? Take a look at these 7 tips that could help: 1. Check Your Price With the constantly changing market, how is your price? Try pulling new comps and review this information with your sellers. When pulling comps, be sure to consider the price per square foot in the comps you pull....
In the fast-paced world of real estate, branding is one element that is often placed on the back burner as real estate professionals work tirelessly to maintain their success in today’s rapidly shifting market. As a REALTOR®, a real estate broker, or a brokerage, branding is an essential part of your success, giving a voice to your unique story and mission that will enhance your standing as a...
Acknowledging the current market changes in your sphere of influence is essential. Here are a few ideas for social posts to your clients and network: The wind is shifting, folks! It’s hard not to notice changes in the real estate market. Interest rates are on the rise, with another hike predicted. We have all seen and heard the tales of homes going $300k over asking with 40 offers. So, in...
Looking to take your engagement with your clients, fans, and network to new heights? Along with the Social Media program that Agent Operations provides, check out these fresh and effective strategies: FACEBOOK: Prompt and Consistent Communication: Be active and responsive to comments and messages. Show that you value their input and take the time to address their questions and concerns. Amplify...