Did you know that, according to the National Association of Realtors®, 47% of buyers in 2022 first looked at properties for sale online as they began their home search? Or that nearly all home buyers (96%) used online tools at some point in their home buying process? These figures from the NAR highlight the significance of real estate marketing and getting your listings in front of potential...
If you want to gain more clients in a specific area, real estate farming is the way to go. When it comes to farming, there are many different techniques, but the most popular method is sending mailers. Even in the digital age that we’re currently in, farming is still a popular and effective way to build your database. Let’s dive into farming, how it works, and how it can help you increase your...
In the digital age, you might think that print marketing is dead. That is simply not the case, especially when it comes to marketing for the real estate industry. Print and digital marketing work hand-in-hand to provide full coverage for a brokerage, placing your brand and value in front of as many potential buyers and sellers as possible. The power of digital marketing lies in its ability to reach an...
Social media is huge in the real estate industry. Not only does it provide an easy way to promote yourself and your business, but it’s a great way to reach a larger audience and get more leads. Being successful on social media is more than just posting success stories of your closed deals and talking about the current market; there are tips and tricks to staying top of mind and staying in front of...
A fruitful spring season is upon us, bringing a more balanced real estate climate, rejuvenated buyers and sellers, and blossoming opportunities for real estate agents, brokers, and anyone involved in the real estate journey. From refreshed strategies to new avenues, there’s nothing to stop you from taking control of your marketing this season to make your business bloom. So, how can you keep your...
Do you have a listing that has been on the market for a while and won’t sell, no matter what you do? Are you looking for ways to drum up some showings and bring some sparkle back into your listing? The new season of Spring might be just what you need! The Spring market brings buyers out from their winter hibernation to look for homes, which is the perfect opportunity for your listing to shine!...
When it comes to branding, you want to choose something that will help you stand out against the competition and portray your brand. With any good brand design, the colors you choose play an essential role in your overall branding, including your logo, website, business cards, and more. Real estate is a highly competitive industry, and there are many different brokerages out there, all with...
Quality content, such as targeted email campaigns, branded property marketing, and strong social media strategies, can do wonders for marketing your real estate brokerage. However, crafting that much compelling content can quickly become overwhelming while simultaneously running a business. Let’s look at some of the most effective ways to create strong content that will reap results without losing...
Video: you either love it or you hate it. Regardless of your feelings, it has become a popular tool among real estate agents because it’s an easy way to connect with your audience and discuss important topics. Although it can be scary to get started with video, it becomes almost second nature once you get a few under your belt. Whether you’ve been making videos for a while and need new content...
Now that the dust has settled on the past year, it’s becoming more and more difficult to maintain the passion and motivation for our New Year’s Resolutions. Regardless of if your goals centered around increasing business profits or creating a bubbling company culture, there are some key things to remember! Be SMART When creating goals that you want to be not only achievable in a year but...